Written in English
A new approachUsing a political economy approach, the authors argue the era of mass communication--of broadcast communication to mass audiences--is over. In the digital age, audiences have been atomised down to a single individual with a mobile phone--the message is narrowcast to the audience, which is composed of singular hensive introduction to media and. Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at/5. Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of . Booktopia has Communication and New Media, From Broadcast to Narrowcast by Martin Hirst. Buy a discounted Paperback of Communication and New Media online from .
Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast . Online shopping for Broadcasting - Communication & Media Studies from a great selection at Books Store. Communication and New Media by Martin Hirst, , available at Book Depository with free delivery worldwide. Chapter 16 New Media and Communication. As we learned in Chapter 15 "Media, Technology, and Communication", media and communication work together in powerful technologies develop and diffuse into regular usage by large numbers of people, which in turn shapes how we communicate and how we view our society and ourselves.
"This is a very clear and concise summary of media studies, present, and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can."-Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment.4/5(2). Broadcast vs communicative media Figure The teacher is the lighter-coloured symbol. Key media characteristics. Understanding the characteristics or affordances of each medium or technology that influence its usefulness for education will help clarify our thinking of the possible benefits or weaknesses of each medium or technology. In , new media was powerful enough to bring down governments and cause regime change. On the other side, this new media was also used by looters in England in August of to mobilize and avoid the police and to commit wanton criminality on the streets, illustrating that like all tools, new media can be used for both good causes and bad. Mass media refers to a diverse array of media technologies that reach a large audience via mass technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.